Do The Women Of Atlanta Wear Urban Decay Makeup?
 | |
| Industry | Personal care |
|---|---|
| Founded | 1996 (1996) |
| Founder | Pat Holmes, Sandy Lerner, Wende Zomnir and David Soward |
| Headquarters | Newport Beach, California Us |
| Area served | Worldwide |
| Cardinal people |
|
| Products | Cosmetics and beauty products |
| Parent | Fifty'Oréal |
Urban Disuse, an American cosmetics brand headquartered in Newport Beach, California, is a subsidiary of French cosmetics company Fifty'Oréal.[1]
Current products include lip, eye, complexion and body products.[two] They are virtually well-known for their Naked drove, which includes twelve different eye shadow palettes. Its target market is women, although it is not limited to this range, and is also designed to appeal to customers who wish to purchase cruelty-gratuitous makeup.[3] Its products are sold at large department stores in the U.s.a. such as Macy's, Sephora, Ulta, Nordstrom, and from the official website,[4] [v] as well equally in several other countries such every bit United mexican states and Germany.[ citation needed ]
History [edit]
Pinkish, red, and biscuit tones dominated the dazzler industry palette until the mid-1990s.[6] In 1995, Sandy Lerner, a co-founder of Cisco Systems, and Patricia Holmes were at Lerner's mansion outside London when Holmes mixed raspberry and black to form a new color. Then, they decided to form a cosmetics company, which they named Urban Decay.[7] Launched in Jan 1996, information technology offered a line of ten lipsticks and 12 boom polishes. Their colour palette was inspired by the urban landscape, with names such as Roach, Smog, Rust, Oil Slick, and Acrid Rain.[8]
In 2000, Moet-Hennessy Louis Vuitton (a diversified luxury goods grouping) purchased Urban Decay.[nine] In 2002, the Falic Grouping (owners of the Perry Ellis fragrance lines) purchased Urban Disuse. In 2009, Castanea Partners (a individual disinterestedness house) acquired Urban Decay.[x] On 26 Nov 2012, L'Oréal announced it would purchase Urban Decay Cosmetics.[11] Fifty'Oréal acquired the company in 2012.[12] Fifty'Oréal paid an estimated amount of $350 million for Urban Decay.[12]
In Spring 2015, Urban Decay expanded its social media presence with a Tumblr site, The Violet Clandestine. It features collaborations with immature artists such as Baron Von Fancy.[13]
Ambassadors [edit]
Recent glory ambassadors for Urban Decay include Ruddy Rose and Nicole Richie.[xiv] In June 2019, Urban Decay announced its new motto "Pretty Different" and named 5 global citizens every bit their brand ambassadors - Ezra Miller, Lizzo, Joey King, Karol G, and CL.[15] A year later they announced three more than ambassadors to promote their Naked Ultraviolet palette - Normani, One thousand.Eastward.Thou and Camila Mendes.[sixteen] In Jan 2021, the South Korean worldwide idol group, Monsta X was announced equally the brand's global ambassadors and the promotions volition start in Feb.[17] [18]
Collections [edit]
The Naked Collection was released initially with the Naked Palette, a set up of 12 full-size eyeshadows in neutral, matte, and metallic world tones and an eyeshadow brush from the company'south signature synthetic brushes.[19]
The drove later expanded to include other eyeshadow palettes like Naked Nuts, Naked ii,[twenty] Naked2 Basics,[21] Naked 3,[22] Naked Smoky,[23] Naked Ultimate Basics,[24] Naked Heat, Naked Heat Petite, Naked Cherry, Naked Reloaded and Naked Honey.[25] A sub-drove of the original Naked collection, Naked Complexion,[26] includes other skin products like foundations, concealers, blushes, highlighters, bronzers and makeup tools to accompany them.
Urban Decay also features collections from collaborations with celebrities like Gwen Stefani.[27] The collaboration with Stefani is part of a larger female-empowerment initiative, The Ultraviolet Border, that Urban Decay launched in lodge to reach a goal of altruistic $750,000 to organizations that benefit women in 2016.[27]
In 2018 Urban Decay collaborated with beauty influencer Kristen Leanne, an advocate for cruelty-free cosmetics, to launch the UD × Kristen Leanne collection. The drove included two eyeshadow palettes, a single eyeshadow, lipsticks and a face palette.[28]
The company also released two express edition eyeshadow palettes inspired past the live-action Disney films Alice in Wonderland and Alice Through the Looking Glass.[29]
In early 2017, Urban Decay announced its Vice liquid lipstick collection would be released.[30] The name of Vice became a existent concern menu of this brand after they introduced their lipstick palette. In their Revolution lipgloss serial, tone with this name became the most pop out of the whole lineup having gained 5 out of v stars rating among the Amazon buyers.[31]
[edit]
Urban Decay has launched a global initiative, The Ultraviolet Edge, which stands for the empowerment of women. Urban Decay has pledged to donate 100 percent of the profits from the sale of a express-edition Eyeshadow Primer Potion to the non-profit organizations that support women from developing countries.[32]
Urban Decay is certified by PETA every bit cruelty-free that avoids and committed to ending animal testing. Therefore, they do not exam their products on animals nor allowing others to test on their behalf. Furthermore, Urban Decay likewise demands the suppliers to confirm that their products were not tested on animals.[33]
References [edit]
- ^ Daneshkhu, Scheherazade (26 November 2012). "L'Oréal buys Urban Decay cosmetics brand". The Financial Times. Retrieved 9 December 2014.
- ^ "Urban Decay". Retrieved 9 March 2015.
- ^ "Urban Decay - Love to know".
- ^ "Store Locator | Urban Decay". world wide web.urbandecay.com . Retrieved iii November 2015.
- ^ "Urban Decay Makeup | Nordstrom". Nordstrom . Retrieved 3 November 2015.
- ^ "Nigh United states | Urban Disuse". world wide web.urbandecay.com . Retrieved 18 September 2015.
- ^ Holmes 5. Lerner, 74 Cal. App. fourth 442 (1999)
- ^ "Nigh US." Our History. North.p., n.d. Web. 26 Mar. 2014
- ^ Moulds, Josephine (26 November 2012). "L'Oréal strikes bargain to purchase Urban Decay". The Guardian. ISSN 0261-3077. Retrieved 29 August 2019.
- ^ Castanea Partners Announces Investment in Urban Decay. Reuters (2009-03-xxx). Retrieved on 2011-09-28
- ^ "L'Oréal: News Release: "Fifty'Oréal signs an agreement to acquire Urban Decay"". EuroInvestor. Retrieved 26 Nov 2012
- ^ a b "L'Oréal buys beauty brand Urban Decay in a bargain estimated at $300 to $400 million". The Daily News. 26 Nov 2012. Retrieved 29 August 2019.
- ^ "Baron Von Fancy: A Lilliputian Inspiration". The Violet Hole-and-corner. 26 February 2015. Retrieved x March 2015.
- ^ "Nicole Richie is the latest make ambassador for Urban Decay". Fashion Network . Retrieved ii Baronial 2020.
- ^ "Meet Urban Decay'due south Global Citizens". PR Newswire . Retrieved ii August 2020.
- ^ "Urban Decay rolls out new Naked Palette, Global Citizens". Drugstore News . Retrieved 2 Baronial 2020.
- ^ Choi, Hee-jae (xix January 2021). "몬스타엑스, 글로벌 뷰티 브랜드 모델 발탁…명실상부 '대세 아이돌'". Xports News (in Korean). Retrieved nineteen January 2021 – via Naver.
- ^ Khan, Aamina (25 January 2021). "Monsta X Are The New Confront of Urban Decay". Teen Vogue . Retrieved 25 January 2021.
- ^ "Urban Decay Naked Eyeshadow Palette". Urban Disuse . Retrieved 20 April 2016.
- ^ "Urban Decay Naked2 Eyeshadow Palette". Urban Decay . Retrieved xx Apr 2016.
- ^ "Urban Decay Naked2 Basics Eyeshadow Palette". Urban Decay . Retrieved twenty April 2016.
- ^ "Urban Decay Naked3 Eyeshadow Palette". Urban Disuse . Retrieved xx April 2016.
- ^ "Urban Decay Naked Smoky Eyeshadow Palette". Urban Decay . Retrieved 20 April 2016.
- ^ "Urban Decay Naked Ultimate Nuts". Urban Decay . Retrieved 30 September 2016.
- ^ "Naked Reloaded". Urban Decay. Urban Disuse Cosmetics. Retrieved 26 March 2019.
- ^ "Gratuitous Shipping $50+ on Naked Skin Foundation & Dazzler Lotion From Urban Decay". www.urbandecay.com . Retrieved 20 April 2016.
- ^ a b "The Ultraviolet Border | Urban Decay". www.urbandecay.com . Retrieved 20 April 2016.
- ^ "Urban Decay x Kristen Leanne". Urban Decay. Urban Disuse Cosmetics. Retrieved 26 March 2019.
- ^ "Urban Disuse Alice Through the Looking Glass eyeshadow Palette". Urban Disuse . Retrieved 30 September 2016.
- ^ Abelman, Devon. "30 Urban Decay Liquid Lipsticks Are On Their Way". Allure . Retrieved 5 January 2017.
- ^ "Urban Decay Lipgloss Revolution Series". GlamLipstick.com. 28 February 2018.
- ^ "The Ultraviolet Border".
- ^ "Urban Disuse and animal testing".
External links [edit]
- Official website
Do The Women Of Atlanta Wear Urban Decay Makeup?,
Source: https://en.wikipedia.org/wiki/Urban_Decay_%28cosmetics%29
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